Florida businesses have a customer nobody else has: a visitor who does not know the area, is driving slowly, and is actively looking for somewhere to stop.
The visitor advantage
On US-19, US-1, the beach roads and the corridors feeding the parks, a large share of the traffic is people who have never been here before.
They are not searching for you online. They are looking out of the window deciding where to stop. That is the single best audience a physical advertisement can have, and it is completely untouched by any online budget.
It is also why Florida seasonal businesses tend to buy these rather than rent them.
Winter is when it pays
November to April is mild, settled and full of that visitor traffic. If you only fly it half the year, fly it that half.
It is also the easy half operationally. Long settled spells, few storm days, and comfortable weather for whoever puts it up.
Summer is a morning product
June to September, much of Florida gets a near-daily afternoon thunderstorm with gusts well over 25 miles per hour.
That does not make a balloon unusable. It makes it a morning product: up at opening, down by early afternoon. Businesses that treat it that way keep their balloons for years.
Lightning deserves more respect than wind. A tethered balloon on a wet line in an electrical storm comes down before the storm arrives, not during.
Hurricane season
Obvious but worth writing on the checklist: a named storm in the forecast means the balloon comes down and goes back in its box, days ahead.
It deflates, folds and stores flat in the carton it arrived in. Polyurethane tolerates that cycle indefinitely, which is exactly what a Florida owner needs.
Ask for a quote. Call 1-800-791-1445 or email sales@arizonaballoon.com and tell us the size and whether you want it printed.
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